President/ CEO, Dennis VanLandschoot shares, “we are thrilled to announce Sydney Curtis, a 5th generation VanLandschoot and granddaughter of Paul VanLandschoot, will join VSI this summer as the new Vice President of Land Operations! Sydney has been an integral part of VSI the past 8 years, working at the dock and market every summer. Her dedication to the families legacy, fishing industry and innovative approach make her a valuable addition to the leadership team. We are so pleased that she has decided to come home after graduation to continue her work at VSI.” She will be responsible for managing all land operations, reporting to President/ CEO/COB, Dennis VanLandschoot.

Sydney has worked for VSI for the past 8 years, with this last Summer taking on more responsibilities as an intern. She started out helping in the market, but also processing fish alongside her grandfather, Paul, as early as age 15. She knows the fishing industry well and brings many new and fresh marketing ideas that will help grow the organization. With her extensive knowledge of the business, including the outstanding relationships she has established with local and regional restaurant owners, we cannot help but to move forward with our continued expansion plans for VSI. More details coming soon…..

Sydney Curtis was born and raised in Munising, MI. She is a 2019 graduate of Munising High School, and will graduate from Central Michigan University with a Bachelor’s Degree in Marketing this May.

“We couldn’t be more thrilled with what the future holds for VSI,” said Dennis VanLandschoot. Join us in welcoming Sydney back to her roots and celebrating this exciting new chapter for VSI!